The “Pull Up To The Polls” campaign is a partnership between the Unite Initiative (501c3) and the Universal Music Group Taskforce for Meaningful Change (TFMC) to create awareness and poll access for the January 5th Georgia U.S. Senate run-off.
The Unite Initiative will work with local Georgia partners to inform the Georgia voter base of the upcoming election and distribute TFMC provided ride-share codes for free transportation to polling precincts to vote. The “Pull Up To The Polls” campaign will consist of digital activations leading up to election day, with at-the-poll voter support taking place at select voting locations January 5th.
Through community and corporate brand partners we will work to ensure that our peers get to the polls to vote, regardless of whichever candidate they support. In order to truly create change together, we must stay informed and involved in the process.